The Center for Green Market Activation, RMI and 3Degrees have launched a buyers’ alliance to pool food and beverage industry demand for green ammonia, targeting a first purchase round in Q4 2026.
The Center for Green Market Activation (GMA), RMI and 3Degrees have launched the Green Ammonia Buyers Alliance (GABA), a new initiative to help food and beverage companies pool their purchasing power and accelerate investment in green ammonia production, the organisations said on 14 September. The programme includes founding members from leading food and beverage companies.
Green ammonia is produced using renewable electricity and water rather than natural gas, and can eliminate nearly all the emissions associated with conventional ammonia production. For food and beverage companies, whose supply chains depend on nitrogen fertiliser, it offers a scalable route to cut supply chain emissions while reducing exposure to the price volatility of fossil-based fertiliser.
Despite the potential benefits, green ammonia remains difficult to scale, GMA said, with numerous projects struggling to secure bankable demand. Food and beverage companies typically sit five to six steps downstream of ammonia producers, leaving a gap between projects seeking financing and the companies that would ultimately benefit from lower-carbon fertiliser.
GABA aims to close that gap through a book-and-claim system, under which member companies buy Environmental Attribute Certificates directly from verified green ammonia producers, giving projects greater revenue certainty. The organisers likened the approach to similar demand-aggregation systems already used for renewable electricity, sustainable aviation fuel, decarbonised shipping, zero-emission trucking and low-carbon construction materials.
The alliance builds on the Low Carbon Fertilizer Alliance, a coalition of 25 food and beverage companies already using market-based approaches to cut fertiliser-related emissions. “No company can scale a market like green ammonia on its own. GABA gives members of key sectors like food and bev a way to act collectively, creating the demand signal needed to help move projects from announcement to implementation,” said Kim Carnahan, chief executive of GMA.
“Green ammonia is one of the most important long-term pathways for reducing emissions from fertiliser production, but bringing new production online requires clear market signals,” said Thomas Koch Blank, managing director at RMI. Philippe Vedrenne, chief executive of 3Degrees, said the firm was “excited to partner with GMA and RMI to launch GABA and build on the growing momentum behind fertiliser decarbonisation.”
GABA plans its first pilot procurement round in the fourth quarter of 2026. For food and beverage companies under pressure to cut supply chain emissions, the alliance offers a way to signal demand for lower-carbon fertiliser without having to negotiate offtake deals with producers individually, a structure that has proved effective in other hard-to-abate demand-aggregation efforts.
